Privacy Policy
Effective date: July 28, 2026
Who we are
Equity Funding is the brand name of EQUITYFUNDING IO LLC, a North Carolina limited liability company (“Equity Funding,” “we,” “us,” or “our”). We operate equityfunding.io and provide residential real estate services to North Carolina homeowners. This Privacy Policy explains what information we collect, how we use it, and the choices you have. It applies to this website, our eligibility and application forms, your homeowner account, and our text message program.
Information we collect
We collect information you provide directly to us, including:
- Contact information — your name, phone number, and email address, provided through our eligibility form or when you create an account.
- Property information — the property address, your estimated home value, and your remaining mortgage balance.
- Program preferences — how long you would like to stay in the home and anything else you choose to tell us.
- Text messaging opt-in — whether you chose to receive text messages from us, and when you made that choice.
How we use your information
- To review your eligibility and prepare your options.
- To contact you about your application by phone, email, or — only if you opted in — text message.
- To operate your homeowner account and show you the status of your application.
- To meet our legal and regulatory obligations.
We do not sell your personal information, and we do not share it with third parties for their own marketing.
Text messaging program
If you check the SMS opt-in box on our eligibility form, you agree to receive text messages from Equity Funding about your application, appointment reminders, and program updates at the phone number you provided. Consent is not a condition of any purchase or sale. Message frequency varies. Message and data rates may apply.
You can opt out at any time by replying STOP to any message from us. After you send STOP, we will confirm your opt-out and send no further messages. Reply HELP for help at any time, or contact us at applications@equityfunding.io.
Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
When we share information
We share personal information only with service providers who help us operate — for example, our website hosting, database, email, and text message delivery providers (including platform providers and phone companies), and the licensed professionals involved in a transaction you pursue with us (such as a closing attorney or a certified appraiser). These providers may use your information only to provide services to us. We may also disclose information when required by law, regulation, or legal process, or to protect our rights or the safety of others.
Data retention and security
We keep application records for as long as needed to provide our services and meet legal requirements, and we protect them with access controls and encryption in transit. No method of transmission or storage is completely secure, but we work to protect your information with industry-standard safeguards.
Your choices
- Text messages: reply STOP to any message to opt out at any time.
- Email: use the unsubscribe link in any marketing email, or contact us.
- Access and deletion: contact us to request a copy of your information or ask us to delete it, subject to records we are required to keep.
Contact us
Questions about this policy or your information? Email us at applications@equityfunding.io.
EQUITYFUNDING IO LLC
4008 Barrett Dr STE 101, Raleigh, NC 27609
See also our Terms & Conditions.